Jan 13, 2025
Mentioned in this article: 20th Television, Apple TV+, Bad Robot, Bosque Ranch, David E Kelley Productions, Jackal Group, Luminate, MTV Entertainment, Netflix, Paramount+, Sister, WBTV, among others.
Does a show on Netflix have a higher chance of breaking through compared to the same show on Apple TV+ or Paramount+? It depends. While Netflix has more subscribers, compounded by higher time spent, it also launches more new shows than any other platform. Meanwhile, Apple TV+ subscribers who come in and out through the year concentrate their viewing on fewer original hits.
Plus, when we’re comparing shows on different platforms, shouldn’t we adjust for their different subscriber numbers? It was under that premise that...