Mar 5, 2025
Mentioned in this article: Netflix, YouTube, Spotify, Instagram, Disney, WB, Paramount, Peacock, Amazon, Meta and more.
In 2024, people watched 188 billion hours on Netflix globally, the company revealed last week, a 3% growth year-on-year. Spotify had reported 190 billion streaming hours, up 15%. You can say these are not apples-to-apples: Spotify has a popular free tier, plus you can multitask listening more easily than watching.
But if I asked you how many streaming hours YouTube generated in 2024 ...