Jul 23, 2024
Is it YouTube and Netflix vs everyone else? OR…
Mentioned in this article: YouTube, Netflix, NFL, Meta, TikTok, Disney, Amazon
“Netflix and YouTube are the clear leaders in direct-to-consumer entertainment”, said Netflix while announcing strong results for the first half of 2024. After throwing roses at YouTube and darts at its premium rivals, it curiously went on to say:
“We believe our biggest opportunity is winning a larger share of the 80%+ of TV time (primarily linear and streaming) that neither Netflix nor YouTube has today.”
Do we think Alphabet/YouTube read this and said: “Oh that’s nice. We also want to take market share from everyone else but Netflix”. OR…