In 2024, consumers worldwide spent 3 trillion hours on social platforms including YouTube on mobile, according to Sensor Tower. In contrast, they spent only 69 billion hours on streaming video (including SVOD, AVOD, both global and local) on mobile, out of an estimated 600 billion hours across all devices (Owl & Co estimate).
This week, YouTube revealed that their TV watch time in the US has surpassed mobile. So, what should streamers do: continue to concentrate their efforts on the TV screen, or try to capture a share of mobile time and revenue? (Which would require new investments, new skillsets, new products, and patience).
This 25-slide deck, using the Streamonomics framework, provides key data points and high-level questions and answers (though it was really designed as an interactive, live presentation). It covers:
1. Revenue Per Thousand Engagement Hours for mobile-first platforms (including Meta, Snap, Spotify and YouTube) vs Netflix (a TV-first platform)
2. Why mobile hasn't traditionally been an area of focus for streamers
3. Why it can be both a growth strategy and a defensive play
It closes with what streamers can do and how...